On the second weekend of January the fair area of Stuttgart became lively, since the traditional CMT fair – which kept the title of the largest tourism and leisure fair of the world even in this year - has been held at that time. The 9-days fair started with the Fahrrad- & WanderReisen fair dealing with cycling and hiking, on which ZRS Bistra Ptuj introduced the Iron Curtain Cycling project. Our stand was placed in the centre of Hall 9, on a favourable place, thus a number of potential visitors of our region inquired curiously about our offer.
During the fair we could experience in real that more and more people get on a bike or go to hike in Europe. The visitors of the fair prefer the areas lying far from the busy cities and the relaxation in the nature. Our cross-border destination is a perfect place for these tourists. Our publication titled ”On 2 wheels without borders” attracted the bikers and we, the Slovenian and Hungarian partners provided all information on the EuroVelo 13 trail running through Hungary and Slovenia for the potential visitors. Some of them have already known the EuroVelo 13 and they welcomed the news that now one can continually cycle even along this section of the former iron curtain.
A lot of visitors were attracted by the wide offer of biking accessories, especially the e-bikes whic were the main attractions of the fair.
By our participation on the Fahrrad- & WanderReisen Fair we contributed to making our cycling destination better known. Germany is a very important region from the view of the international cycling tourism, from which we can have biking guests in our joint project area. We introduced the peaceful, untouched regions of Slovenia and Hungary - which are not discovered by the bikers, yet - and the results of the project with the developments implemented on the EuroVelo 13 trail for the German and other European bikers.
In order to reach a wider range of the target group the Iron Curtain Cycling project has already been introduced on two other European biking fairs previously. In the last week of March 2019 we introduced it on the largest biking fair of Europe in Vienna, the Bike Festival – Argus Fair, then in Düsseldorf in September, on TURNATUR fair. We finished the introduction of the project in January 2020 on the above mentioned Fahrrad- & WanderReisen fair.